About Us

HydroJug was created with a simple but determined mission: to design products that make it easier for people to live healthier, more energized lives. From the beginning, the brand has placed its focus on delivering dependable quality, thoughtful design, and drinking experiences that support anyone trying to improve their daily hydration habits. What started as a straightforward idea has steadily evolved into a growing company shaped by innovation, creativity, and a commitment to helping individuals stay motivated. Today, HydroJug continues to celebrate wellness, hard work, and the rewards that come from choosing tools that make healthy routines more enjoyable. The brand encourages gifting products that are built for everyday adventures, offering durable and stylish options that teams, friends, and families can appreciate and use in meaningful ways.

The origins of HydroJug date back to 2016, when the idea first began to take shape. During this early stage, the concept was simple: create a large-capacity water bottle that allowed people to drink more water with ease. The first batch of products featured just three colors—white, black, and clear. Although the lineup was minimal, it represented the beginning of a larger vision. Along with this initial release, the first version of the HydroJug logo was created, setting the foundation for the brand’s identity. These early steps marked the official start of a journey that would soon expand far beyond its humble beginnings.

By 2017, HydroJug introduced its first products to the market and quickly started gaining traction. As customer interest grew, the brand expanded its available color range from three to ten, offering more variety for different tastes and styles. This year also marked the introduction of HydroJug accessories—items such as the straw, sleeve, and carrier, which were designed to enhance the overall hydration experience. These additions broadened the product ecosystem and started to shape HydroJug into a more complete and versatile brand.

Growth continued into 2018, when the company moved into its first dedicated office space. This transition allowed for expanded operations and improved development capabilities. During this same year, HydroJug extended its reach beyond bottles, releasing new offerings like HydroAmino and HydroApparel. These launches signaled the company’s interest in branching into complementary areas of health and lifestyle. The first collaboration with a HydroJug athlete also took place during this period, setting the stage for future partnerships and community engagement.

In 2019, HydroJug introduced its first printed sleeves, offering patterns like floral and leopard that were unlike anything previously released. This year also included a notable sleeve collaboration with Aubrie Bromlow, further blending creativity with brand identity. Additionally, HydroJug products became available on Amazon, significantly increasing their accessibility and expanding the reach of the brand to a wider audience.

The year 2020 marked a major leap forward. HydroJug sold more than 900,000 products and experienced a substantial increase in its social media presence, gaining 200,000 new supporters. Several new versions of core products were released, including the V2 HydroJug, the updated V2 sleeves, and the Hydro E.I.E. These releases highlighted the brand’s emphasis on innovation, improvement, and user-focused design.

Momentum continued into 2021, a year that included significant operational expansion. HydroJug moved into a 50,000-square-foot warehouse, allowing for larger-scale production and improved distribution. The team also grew dramatically, increasing from 30 to 80 employees. HydroJug received recognition as one of the best water bottles of the year by Good Housekeeping, a milestone that reinforced the brand’s reputation for quality. Additionally, HydroJug products became available at major retailers such as Tilly’s, Target, Vitamin Shoppe, and Harmons, making the brand more accessible than ever before.

Through each stage of its development, HydroJug has remained anchored in its original mission: creating products that elevate everyday wellness and help people stay hydrated in a way that feels simple, enjoyable, and stylish. As the company continues to grow, it remains committed to designing experiences and tools that support healthier lifestyles.